GR IV - A Massive Hit For Ricoh

It pays off to listen to customer feedback and continuously refine to improve your product, one iteration after another. And it isn't good enough to just make some cosmetic changes and small updates to call a new camera, Ricoh did not cheap out the GR IV, as it features different and new image sensor, redesigned lens with better optics, much improved AF performance, dramatically more powerful image stabilization, added internal built in storage with generous 53GB capacity and still packing all that in a familiar, slim and truly pocketable form factor. You get a more responsive camera with better performance, delivering visibly better image output from the predecessor, that is not you make a new camera. Other manufacturers should take note! Ricoh GR IV proves that Ricoh/Pentax has the capability of making small, capable mirrorless cameras, now the only question is - will they do it? It is still an open game. 

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