'I am a great believer in product… we make world-beating cameras, wonderful lenses, sexy-styled bodies’ – Michael Woodford, ex Olympus CEO. (source here).
Many of my readers have sent me emails, and some even commented on my blog, asking my opinion and thoughts on the current drama happening over in Olympus Japan, suffering the crisis of financial scandal that has received much undesired negative attention world-wide. I was reluctant to comment on the issues, mainly because we do not yet at this time of writing have solid evidence and full story on what actually happened. Everything is still under probe and investigation. So far we have only bits and pieces of information there and here, and it is saddening so see everyone so quick to come to such horrific conclusions and speculations. Whatever truly happened, the damage has already been so extensive, I only wished things did not turn out this bad for Olympus. However, after reading what Michael Woodford, the ex Olympus CEO said in his interview with the Amateur Photographer (UK) as quoted earlier, I felt something stirred inside of me. Yes, I agree whole-heartedly with him: Olympus did make world-beating cameras. Yes, Olympus has many wonderful lenses. And yes, Olympus camera bodies are sexily styled indeed!!
I am a proud owner of Olympus cameras and lenses, and I love them all. I have used them all extensively, as I have generously shared my photography work throughout the past few years on this humble blog of mine. I am here to tell you all that I love Olympus still, and I will continue to support this beautiful camera and lens maker in whatever small ways that I can.
All images in this entry were taken with Olympus DSLR E-5 and 25mm F1.8 pancake lens, or 50mm F2 macro lens.
My faith and loyalty lies with Olympus, and they shall not waiver, even at its darkest hour. Whatever happened to the management of Olympus does not change the fact that Olympus is a great camera and lens maker. Even if something went horribly wrong in the near future (lets hope it wont go that far), it does not make my photographs taken with my set of Olympus gear any less beautiful. The bottom-line is, all the dramas and traumas should not be affecting me that much at the consumer end of spectrum, and all I needed from Olympus is the continuation of support for their great products, and future release of better innovation in photography equipments. I know everything hangs on the current state of affairs, whether Olympus Japan can survive the turmoil and wave of destructive blows one after another. They will make it. Mark my words. They will survive. Things will not be the same, and I am darn sure things will be even better. It takes something drastic to make a dramatic change, and God knows how much revolution Olympus needs, in terms of moving forward and upward, competing against their competitors in the camera market. Change is good, and it may not come easily, but this could be the turning point we all have prayed so hard for. If Olympus survives (I am sure it will), change will surely come, and we know, there is nowhere else to go when you hit rock bottom, but upwards.
All the events that have happened did not make me love my Olympus camera and equipments any less. It is strange how people can ask me if I would consider jumping ship, or even consider other camera systems at this time. I am deeply puzzled, because my cameras won’t stop operating even if the sky falls down. It won’t perform any lesser, and it still produces great images as usual, and nothing is going to take that away. It is incredible how people’s perception can change just like that, based on rumors and speculations on what could have happened. Think, Olympus has invested so much in their research and development, they were the pioneers of many camera technologies which ALL camera manufacturers have copied and emulated to certain extents, such as the sensor self cleaning mechanism, the live-view, Art Filters, just to name a few. Olympus was the first to come up with the concept of the mirrorless compact camera system, which has gained popular following and become a huge hit recently, even followed by other manufacturers, such as Sony, Samsung and recently, Nikon. Olympus has the wealth of knowledge and technology that carried them through the years, and will continue to be their backbone to push further in the camera business. Their continuous strive for technical perfection and vision to produce the “ideal” size and weight to performance ratio have been admired and respected by many, even their rivals. If you have not noticed, Olympus’ current iteration of Olympus PEN system, with the release of the newest three PEN bodies (E-P3, E-PL3, and E-PM1) and the two highly acclaimed lenses, the M.Zuiko 12mm F2 and 45mm F1.8 surely have won the hearts of many photography enthusiasts all over the world. Tell me, have you found a single negative review on the latest PEN and the two mentioned lenses? They have all received overwhelmingly positive reviews, both from professional sites as well as user feedback. Olympus is improving, perhaps not to the pace that everyone is expecting (the camera market these days is a cruel place) but hey, what they have done has shown their commitment and promise to deliver to the consumer’s and photographer’s demands.
I admit, truthfully, I am an Olympus fan. There is no hiding from that fact, if you have followed my blog, or starting to dig my archives from years ago, I have religiously blogged about Olympus, the photography journey I have started and walked with my Olympus photography gear, and sharing my thoughts along the way, without fail in numerous entries every single week. Many people have questioned my motivation on doing so, since I was not paid, or more interestingly, I have not put up any sort of advertisements on my blog (not even those google ads). I blog because I want to blog, and I do not want to be tied down or restricted when I want to say something. Therefore, whatever I have said and all the love I have professed for Olympus, they were all true, and they shall remain true for a long, long time. I see no reason to do otherwise, and my consistency (in everything that I do, shutter therapy, using the same system all this time, and shooting all the time) will not deteriorate just because of some corporate mishaps which has nothing to do with me and my photography in any way.
I have gained quite a reputation over the years, due to my diligence in shooting with and blogging about Olympus. I am known as the blogger who writes about Olympus, or the photographer who reviews Olympus cameras. Somehow, I have been branded as the Olympus supporter, and I have no issue with that, because that is the truth. I have discovered the joy of photography through Olympus equipments, grown passionate about photography over the years, and stumbled upon many great adventures. I have grown so much, and I have come this far, with Olympus equipments by my side. Olympus has NEVER failed me, and it has always inspired me to go further, and push beyond my own boundaries. I strongly believe that somehow, your equipments do, to a certain effect determine your personalities and characteristics as a photographer. I am glad to be using Olympus, and it has shaped and defined me to be who I am today. I am happy with my photography, and what I can do with Olympus equipments. We all have our complains there and here and wish this or that could have been better, but on the whole, I don’t think I can fall in love with any other system as deeply as I have with Olympus.
If you are using Olympus, please do not leave now. Just stay for a bit, as we stand united and show the world what we can do with our Olympus camera and lenses. I surely hope all the issues in Olympus will be resolved as soon as possible. We need not complicate things any further, but better to aid in the process of their recovery in whatever way we can.
Do share how much you love your Olympus gear!! The world needs to hear your stories now, more than ever.